Two products, one mission

AI roleplay for the conversations that matter

A specialist tool for motivational interviewing, and a general-purpose authoring platform for any conversation worth practising.

Flagship · For Clinicians

MI Practice Lab

Realistic AI clients for motivational interviewing practice, with structured MI feedback, OARS-tagged playback, and a "share with coach" handoff. CBT scenarios coming soon.

MI Score OARS playback Engage · Focus · Evoke · Plan Coach feedback

Explore the MI Practice Lab

For L&D, educators, and teams

Zenobits Roleplay Authoring

Build your own AI roleplay scenarios for any conversation: sales, compliance, onboarding, negotiation, customer service. Embed in Articulate Storyline 360 or share via link.

See the authoring platform

Not sure which one you need?

If you practise or teach Motivational Interviewing, start with the Lab. If you want to author roleplay for any other kind of conversation, start with Roleplay Authoring.

Try the MI Practice Lab free I train MI cohorts

5 minutes of practice. No card required.